Understand your customers’ household admin pain: The Household Dashboard Sandbox
Consumer demand for transparent ownership of their data is here
We’ve now had several years of operation, dealing with large consumer-facing organisations like banks and insurers and understanding their challenges and objectives around ongoing engagement, retention, relevance and customer satisfaction.
The principles of open banking have helped make our founding concepts easier to envisage (i.e. convenient, consumer control of their own household data and bills - not just the line item information available from your bank). There is a pervasive acceptance that providing consumers with greater visibility of richer data is the direction of travel towards greater engagement (think product recommendations, peace of mind, ensuring cost efficiency, not overpaying, identity verification, credit referencing).
There is also the inexorable movement towards open, smart data being a regulated reality across finance, communications, pensions as well as utilities data.
The Onedox Case Study we’ve just released gives some insights as to just how engaging this model can be (Onedox being our previous D2C proposition - one place for household bills) , and provides some food for thought as to how this could be applied in a third party’s environment (such as a whitelabel app or utilising our APIs to incorporate the data and experiences into your own consumer-facing app).
How do you test and learn before placing longer term bets?
We also understand that with great scope for transformational change comes great risk for organisations. Something that would necessarily be highly visible and central to a consumer-facing proposition isn’t straight-forward to retire if it doesn’t resonate with your audience.
There’s also the practical issues for larger organisations of product roadmaps with finite space and infinite possibilities, information security considerations, buy versus build tensions… to name a few challenges.
Introducing the Household Dashboard Sandbox
In order to address these competing concerns and to allow organisations to rapidly research without the need to over-commit, we’ve now completed the work involved to make our Household Dashboard proposition available in a ‘sandbox’ environment.
What that means in practice:
Availability of a web + native app Household Dashboard app with appropriate branding (yours, ours, or a different brand)
Invite-only access: you control who is invited (e.g. employees, a sub-set of customers, specific demographics of user)
Full Management Information provided, enabling you to precisely understand engagement and performance metrics.
Get started with your research/ pilot in weeks!
This new development gives all the benefit of our experience, technology and investment, and allows your project to be deployed rapidly, to enable you to test and validate your interest in this exciting area.
For more information
Take a look at our Household Dashboard Product page.
If you’re interested in running a trial of The Household Dashboard or have any feedback, please get in touch: david@ideavate.co.uk